Boat for Sale magazine is the 'Auto Trader' of the marine community with a
regular circulation of over 75,000 across Canada. The classified ads database is managed by a custom application integrated with both
accounting and telemarketing. Each month the software exports the classified ad database to an automatic script that builds the layout for
each section of the magazine in Ventura Publisher and imports the associated images / advertisements. The magazine is then shipped
digitally to the publisher where it is printed straight to film. B.F.S. also has a web site based on Microsoft's ASP technology and each month
the main database is uploaded for free public access. The magazine is an excellent example of what can be achieved with a very small staff
using effective automation tools.